Archive for the ‘Small Appliances’ Category
Small units 07
January 6th, 2011 | 
Author: devices 07
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CCID Consulting show that China in 2006
appliances 1,274,970,000 units of production, exports of 925.11 million units, reaching 80% of small appliances from China. In addition, since 2002 China has the issue of small electrical power industry for over 10% growth maintained. CCID Consulting provides the next five years, small household appliance market in China is about 8% growth rate of 0.2007 to 2011 for the overall market volume will exceed 500 billion yuan into.
Recently CCID Consulting Co., Ltd. Consumer electronics industry analyst Song Yang Jiang “of modern newspaper business to accept an interview, said: “China is the manufacturing center of small appliances, kettle, coffee machine, Food Processing Machine (juicer, blender ), type of heating equipment, hairdryers, shavers and other small household production was highest in the world. “
He revealed that in 2006 the total market size Small Household Appliances China 85.31 billion yuan, up 14.1%. Sub
kitchen category represented about 81%, about 15% of households in class personal service for about 4%. From the point of sale of the proliferation of advice China’s small household appliances, the year has increased its sales per year.
According to a report in 2006, small household appliances market in the price of a few thousand dollars
E-cooker, hood million, razor few thousand dollars. In this regard, said Aucma small business appliances appliances company in Henan Center Manager, Jian-Qiang Wu, in comparison TV, air conditioning, appliances such as refrigerators 5% -6% gross margin is gross margin traditional household is now small electrical appliances remained at 20% – 30%. If you have
shops States U.S. Appliance Suning this information also shows that a small electric appliances show earnings growth of new ones.
Regarding the electrical market small appliances because these high profits, said Jiang Yang Song: “The small domestic electrical appliances is relatively low due to their technical content, the basics do not have to buy, the bargaining power on the parts manufacturer Graduate, with lots of cheap labor in China, resources are added, the report quite competitive for many years for major household appliances, the development of small household appliances industry mentioned results. “
Yang Song Jiang to be maintained in 2007 continues, the Chinese in the small household appliance industry in a trend of rapid growth, the brand has become competitive even more intense
He said further. “Small electrical appliances in people
life in the short term, but not as large household appliances such as mode of life, which is not smaller appliances is a necessity of life but to improve capacity and quality of life products. Therefore, small appliances, enterprises should pay more attention to changes in retail customer demand will have to change their product range to meet changing customer needs. At this stage of the brand of small appliances major role in the expulsion of products of the brand, market positioning, which refers to the pricing of products, at the same time understand the skills of marketing branded products, select the Consumer brands tend to all and especially not for goods, is the good reputation of the brand is no doubt that it will be better overseas sales, the brand is expanding influence of the industrial chain. other small appliances range of products have to assign a strong brand, we can brave the number of small electrical household appliances in the field, at the same time. In this context, Haier, Midea proven performance, the role of the brand. “
Even if standards of Chinese appliance manufacturer’s label, and led the entire market for small household appliances, but
Samsung, Philips, Matsushita and other foreign manufacturers continue to hold high-end home appliances small market. In this context, Song Yang Jiang warned. “In this case, small appliance companies in China should pay more attention to give incentive effects of the absence of China brand competitiveness of small household products brand, but also the lack of industry standard, which will ultimately affect the large scale growth, Market
Service
Became a bottleneck limiting the development of small appliances. This is the positive environment needed for the problem to solve. “
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